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how we make stuff

product philosophy

We came together under one mission: to bring back skin equilibrium through a preventative approach. Our brand name is pronounced “Equal Reaction” because we are passionate about creating efficacious formulations that react with your skin perfectly to establish a new equilibrium!

IT'S ALL ABOUT SKIN EQUILIBRIUM

Skin goes through the cycle of equilibrium.

When skin issues appear, the skin is kicked into overdrive mode to repair itself. Rather than treating the skin reactively and chasing after fixing skin issues (e.g., hyperpigmentation, breakouts, or redness), a better approach would be to protect and pamper our skin proactively, not letting our skin go beyond the equilibrium. EqualRXN is aimed to maintain and improve skin health at its root, treating all skins sensitively.

6 product development pillars

1. Good overall formulation > % claims.

2. Less is more when it comes to routine, not a drop goes to waste.

3. Science powered, wellness inspired.

4. Treating every skin sensitively, cause there is no reasons not to!

5. Respecting skin equilibrium, never disturbing it with harsh ingredients.

6. Strive for efficacy and affordability.

Our mission

EqualRXN engineers preventative skincare products with a mission to restore skin equilibrium. Our brand name is pronounced “Equal Reaction” because we are passionate about creating efficacious formulations that interact perfectly with your skin to re-establish equilibrium.